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Sydney | Central Coast | Australia-wide
Full-stack marketing for trades

More Booked Jobs.
Less missed calls.

We are the marketing engine room behind Australian plumbers, sparkies, builders and HVAC crews. SEO, websites, paid ads, AI agents and automations so the phone rings and the diary fills itself.

Rated 4.9 by tradiesSydney | Central Coast | Newcastle
Trusted by trades across NSW
Coastline PlumbingVolt & Wire ElectricalHammer Co. BuildersApex HVACTidy Tilers
By the numbers

We sweat the metrics that put diesel in your ute.

Tracked across active client accounts, last 12 months. We report on jobs booked, not "impressions".

312%

Avg. lift in qualified leads, year 1

$1.4M

Job revenue attributed to us in 2025

94%

Client retention past month 6

24/7

AI agents answering after hours

How it works

Three weeks to a working engine.

No 18-month "strategy" decks. We diagnose, build, then keep optimising every month against your real revenue.

01

Free audit and diagnosis

30-minute call. We look at your site, Google profile, ad accounts and where leads are leaking. You get a written plan whether you hire us or not.

02

Build the engine

We rebuild the website, set up tracking, launch campaigns, install the AI agent, and wire up the automations. Most clients are live within 21 days.

03

Optimise and report

Monthly reporting in plain English: leads, jobs, cost per booked job. We meet, we tweak, and we keep growing the pipeline.

Why Good Program

An agency, a freelancer, or us?

Most agencies treat trades like a side quest. We do not. Every system we run was built for a business that lives or dies on Google searches and after-hours calls.

Trades-only specialism

We work with plumbers, electricians, builders, roofers, HVAC, landscaping and pest control. We know your job costs, margins and seasonality.

Built in-house, not outsourced

Australian team. The person who builds your site is the person who answers your email. No 14-step ticket queues.

Reported in dollars, not impressions

Every channel ties back to booked jobs and revenue. If we cannot show return, we do not deserve the retainer.

CapabilityUsGeneralist
Trades industry experienceYesNo
SEO, web, ads, AI and automation under one roofYesNo
24/7 AI receptionistYesNo
Reports in jobs bookedYesNo
Lock-in contractsNoYes
What our clients say

Tradies, in their own words.

Every quote is from an active Good Program client. We can put you on a call with any of them.

5 out of 5
"Phone has not stopped since they rebuilt the site. Booked solid four weeks ahead, first time in 11 years on the tools."

Dave M.

Coastline Plumbing | Gosford

5 out of 5
"The AI thing is wild. Caught three jobs at 11pm last weekend that I would have missed completely. Pays for itself twice over."

Sarah R.

Volt & Wire Electrical | Sydney

5 out of 5
"They actually understand what a callout fee is. Reports come in plain English. Best money I spend each month, easy."

Tom H.

Hammer Co. Builders | Newcastle

Frequently asked

Common questions from tradies.

Paid ads can deliver qualified leads inside the first week of going live. SEO and review automation compound over 3-6 months. Most clients see a measurable lift in booked jobs by month 2.

Let's talk

Ready to fill the diary?

Book a free 30-minute audit call. We will show you exactly where leads are leaking and what it would take to fix them. No pitch deck, no pressure.